Work

I love that my job brings me in contact with organizations of all shapes and sizes, and I'm always surprised by how often insights gleaned from one industry or category are immensely relevant to seemingly unrelated projects.

*Many of these projects were completed in collaboration with other (awesome) designers
or agencies, but I've only included examples in which I was the lead strategist or writer.

Burke Museum Content strategy and copywriting to support the evolving brand and online experience for Washington's natural history museum. (With Tag Creative)	Boomtrain Brand positioning, content strategy and web copy for a technology startup.	4Culture: BLine Pulse Game A commissioned mobile experience for 4Culture, King County's public Art organization. The "game" was a unique intersection of data, art, and community. (with Hornall Anderson)
CitationAir Concepted and scripted 3 short viral videos for a fractional jet company, starring Michael Phelps (shamelessly capitalizing on his post-olympics fame). The 3 videos totaled over 250,000 views. (with Hornall Anderson)	Madison Square Garden Content strategy and copywriting for an interactive website designed to help users understand and get excited about MSG's massive renovation. (with Hornall Anderson)	Chihuly Garden & Glass Copy and UX updates for the desktop site and mobile app for the Chihuly Garden & Glass exhibit at Seattle Center. (with Tag Creative)
Empire State Building Created all content for an exhibit (and website) that took over the 3rd floor of the Empire State Building to promote their massive sustainability retrofit. (with Hornall Anderson)	Paccar Engines Content strategy and copywriting for a web experience designed to help truck manufacturer Paccar break into the North American engine market. (with Hornall Anderson)	Microsoft Dynamics Ongoing content strategy and copy assignment designed to help Microsoft better target and activate customers for their enterprise CRM product. Also: www.crmawesome.com (with Tag Creative)
DCI Engineering Content strategy for a redesign of DCI Engineering's website. (with Tag Creative)	Koru Brand strategy, naming, and marketing consulting for an education startup.	Foundation Rwanda Content strategy and UX for a non-profit dedicated to helping victims of rape and their children in Rwanda. (with Hornall Anderson)
Dunn Lumber Content strategy to support a redesign of the Dunn Lumber homepage. (with Hornall Anderson)	Via6 Concept and content for a large scale "interactive clock" installation in Via 6, a new mixed-use residential complex in Seattle. (with Hornall Anderson)	Millennium Products (GT's Kombucha) Content strategy and copy for GT's delicious and possibly magical beverages. (with Hornall Anderson)

Testimonial

"Zak is at heart a great thinker. He puts together pieces of a project puzzle masterfully, and has no problem wearing many hats at any given time. When working together, I learned much about content strategy from Zak, and I feel he had even more to show if given the opportunity. He is a consummate professional in both ethic and efficiency. He has the unique ability to make a team better by showing them how to do so, and would be a valued addition to any group."

- Jason Kopec, UX/UI Design Manager at Redfin

Testimonial

"Everyone wants Zak on their team. In working with him I have learned that I can count on him. I can count on him to produce excellent work on time, I can count on him to find ways to add more value to a project, and I can count on him to have an opinion based on his extensive industry knowledge. He thinks in terms of what is possible."

- Claire Carlson, Designer at Blink UX

Work

Burke Museum

Content strategy and copywriting to support the evolving brand and online experience for Washington's natural history museum. (With Tag Creative)

Boomtrain

Brand positioning, content strategy and web copy for a technology startup.

4Culture: BLine Pulse Game

A commissioned mobile experience for 4Culture, King County's public Art organization. The "game" was a unique intersection of data, art, and community. (with Hornall Anderson)

CitationAir

Concepted and scripted 3 short viral videos for a fractional jet company, starring Michael Phelps (shamelessly capitalizing on his post-olympics fame). The 3 videos totaled over 250,000 views. (with Hornall Anderson)

Madison Square Garden

Content strategy and copywriting for an interactive website designed to help users understand and get excited about MSG's massive renovation. (with Hornall Anderson)

Chihuly Garden & Glass

Copy and UX updates for the desktop site and mobile app for the Chihuly Garden & Glass exhibit at Seattle Center. (with Tag Creative)

Empire State Building

Created all content for an exhibit (and website) that took over the 3rd floor of the Empire State Building to promote their massive sustainability retrofit. (with Hornall Anderson)

Paccar Engines

Content strategy and copywriting for a web experience designed to help truck manufacturer Paccar break into the North American engine market. (with Hornall Anderson)

Microsoft Dynamics

Ongoing content strategy and copy assignment designed to help Microsoft better target and activate customers for their enterprise CRM product. Also: www.crmawesome.com (with Tag Creative)

DCI Engineering

Content strategy for a redesign of DCI Engineering's website. (with Tag Creative)

Koru

Brand strategy, naming, and marketing consulting for an education startup.

Foundation Rwanda

Content strategy and UX for a non-profit dedicated to helping victims of rape and their children in Rwanda. (with Hornall Anderson)

Dunn Lumber

Content strategy to support a redesign of the Dunn Lumber homepage. (with Hornall Anderson)

Via6

Concept and content for a large scale "interactive clock" installation in Via 6, a new mixed-use residential complex in Seattle. (with Hornall Anderson)

Millennium Products (GT's Kombucha)

Content strategy and copy for GT's delicious and possibly magical beverages. (with Hornall Anderson)

Testimonial

Testimonial