zak@zakmenkel.com | 206.245.8924
Services
Brand strategy and copywriting are my bread and butter, but I do a few other things too. I'm happiest wearing multiple hats, finding solutions rather than filling roles.
Copywriting & Editing
Websites, print, mobile, ad campaigns: if if has words on it, those words matter. Create copy that drives action.
Content Strategy
What is your content? How is it organized? Who manages it? How will it change? How do you measure it's success?
Brand Development
Brand is a lot more than words and logos. It's the way people feel about you. It's a story that's memorable, compelling and believable.
Content Marketing
I like this buzzword: blogs, social media, trade publications, ghostwriting... this is all about delivering value by creating strong, original content.
User Experience
You don't build without blueprints. Helping plan out content and structure before you design saves headaches and money.
Naming
Naming? That's a thing? Don't you just come up with a name? Yes and no. Naming is a process, and bringing structure to it can ensure that your name is not only awesome, but ownable.