zak@zakmenkel.com | 206.245.8924
Use your words.
Content... seems like that stuff is everywhere!
I help make sure it's relevant to your audience, true to who you are,
unique in the market, and appealing in a way you can't quite put your finger on.
I'm a writer who backed my way into brand strategy, which is a subtle hint that I approach content more through a storytelling than a scientific lens (don't worry, I think data is cool too). Most of my career has been on the agency-side, so I know a little bit about a wide range of industries and a lotta bit about pretty much every marketing medium. I don't think brands are people, but like people, I think they're most interesting when they have good hearts and a strong sense of who they are.
Copywriting | Brand Development | Naming |
Content Strategy | Qualitative Research |
Content Marketing | UX Writing | Marketing Strategy | Half-baked Ideas | Overly Alliterative Headlines | Puns for days!
I work with agencies, small businesses, Fortune 500's, startups, non-profits, and everything in between.
Let's tell interesting stories together.
zak@zakmenkel.com | 206.245.8924